“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”
Logos are the single most important graphic design element and carry a massive responsibility. Logos are symbols, and as such should tell people what you mean to them (and as logos should be somewhat aspirational – what you hope to mean to them). Beyond that, a good logo reflects not only the company for which it stands; but its target audience, too.
At Go To Print, we understand the principles of good logo design, moreover the creative spark that fuels all our work pushes us to seek the freshest, simplest and most memorable design solutions.